Thanks again! If you would like to try an EDDM mailing, you can use us for design and printing of the mail piece. The US Post Office Every Door Direct Mail department has laid out all of these instructions in a way that small business owners can understand, in an effort to make sending out direct mail easier for them. You run a count of how many women aged 30-50 live in your targeted zip codes, and you come up with 2,200 (call us and we can run these counts for you at no charge, 877-436-3836). We will not publish or share your email address. What most dont realize is that this every door delivery option has been around for years, also known as carrier route mailing. Most city carrier routes are 400-600 addresses. The actual cost difference between mailing through EDDM retail and mailing a standard-sized postcard to a targeted list is about3 cents per piece. Small mailings can be quickly produced. I was reluctant to start this campaign in the dead of winter and I was pleasantly surprised. I really appreciate it. Thanks. The maximum dimension for flat mail is 12 x 15 inches. So what size can be used for an EDDM mail piece? Every step of the process was explained, my proof changes were expedited in a prompt manner and your staff were very prompt with their email correspondence. Not only was the service above and beyond what we expected, and the postcard design absolutely stunning, our business has absolutely exploded since sending them out. Im sure youve heard about the US postal service calledEDDM(Every Door Direct Mail)because the USPS has been spending some money focusing on their EDDM advertising. In recognition, the USPS assigns a very low postage rate to these mailings - as low as 14.5 cents per piece as of December 2012. Rather, it only has to have a single designation that applies to all the dwellings and businesses, usually Postal Customer. (Updated for 2020), Why I HATE Yelp & What We Use Instead For Online Reviews, How to Reach EVERY New Mover in Your Area Without Even Thinking about It, The Jewelry Marketing Guide: 26 Marketing Ideas to Increase New Customers, How I Grew My Small Business the REAL Story. Your name and email are required to post. The US Postal EDDM size specifications are quite exact meaning your EDDM postcards absolutely must be a VERY specific size or they cant be mailed. We recommend different types of mailers depending on your specific industry. If you plan to mail your USPS every door direct mail postcard yourself, then you need to get the PS Form 3587, bundle your postcards, and deliver the direct mail in a very specific order to the post office. Regular presorted mailings require use of a permit to mail at discounted postage rates. For businesses that regularly mail newsletters or post cards to their customers using standard addressed direct mail, EDDM may be a way to prospect for new customers who are the neighbors of existing customers. Theyll be happy to discuss all of your options with you so that you can make an educated decision! EDDM is a way for businesses to mail to every home in aspecific area or zip code at a discounted postage rate. I would do my research and not just pick the first suggestion on Google after an EDDM printing near me search. And, since we do cheap EDDM postcard printing right here at PostcardMania, we are happy that they are spending their money teaching businesses about the power of direct mail specifically Every Door Direct Mail! The first requirement is that the length of the mail piece must be greater than its height, and its overall measurement cannot be more than 15 inches long and 12 inches high. document.getElementById( "ak_js" ).setAttribute( "value", ( new Date() ).getTime() ); Enter your address to receive a free marketing kit: All Products Manufactured in our USA Printing Plant Over 260 Hard-Working Employees 69,800 Square Foot Facility in Clearwater, Florida. Most of the time your EDDM printer can just pull it for you if you specify the zip codes that you want to target. Lets take an example: a womens clothing shop that caters to middle-aged women. If you are wondering if it will work foryour business, feel free to give one of our marketing consultants a call at 800-628-1804. ): A Potential Disaster for Small Businesses? Its hard to beat USPS direct mail prices and EDDM cost per piece rates. Originally launched in March 2011, it has been steadily growing in popularity as a direct mail tool. When everything is confirmed, print those EDDM postcards! Thank you again for all your patience and help. Because the mail piece does not go through normal mail processing, there are no requirements for the location and size of the mail panel (the area containing the return address, indicia and outbound address). Now it is time to pull your EDDM mailing list, which will show where the carrier route will go. I contacted eddm and sent photo showing the difference between the correct and incorrect versions of my card. Either way, it should give you a good idea of the local every door direct mail map. You will want to confirm with the EDDM printer that their paper stock is EDDM compliant. Plus, you can hire an EDDM printer who will help design, print, bundle, and mail your EDDM direct mail for you, oftentimes saving you additional money over doing it yourself. Thanks for everything! Even though you can do it yourself, it is still time consuming. I will not be doing business with eddm again. A mailing with these characteristics is very efficient for the USPS to process because it bypasses postage cancellation, address correction, and mail sorting steps and goes straight to the individual letter carrier. For EDDM, the USPS waives this requirement. Heres how you can decide if an EDDM campaign is going to be your best option or whether you would actually be worse off with EDDM servicesover a normal, USPS targeted direct mail campaign. Parcels exceed the height, width, thickness, weight or flexibility limits for letter or flat mail. Does anyone know how long it takes USPS to deliver your EDDM once it reaches the post office? We purchased 6,000 jumbo post cards to be sent to the same 2,000 people 3 times. Im so sorry to hear about your poor EDDM experience, Steven! U R Great!! It gets a little complex because if you are mailing to addresses in other cities or states then you have to take the USPS direct door mail campaign mailings to that post office with instructions a pretty big pain. We will guide you through a series of questions to help formulate the sales message, with emphasis on the fundamentals of direct mail marketing - an answer to the question Whats in it for me? They refused to make good on my order and instead only offered a discount on another order. The difference between the two the USPS services is that when you use BMEUs, the mail gets labeled BMEU and at retail locations it gets marked at retail. Even though a carrier route or ZIP code may have a mix of dwellings and businesses, it is possible to exclude the businesses from the mailing and send mail only to the dwellings. We know the successful action! This would surely save the company a lot of money and will attract a lot to do the same. USPS EDDM prices. The mailing can be directed to dwellings only. There are several benefits to an EDDM mailing, especially for business owners with a very limited marketing budget and very little time to spend on marketing. Lets take a restaurant who is targeting anyone in a 5-mile radius who makes more than $30k per year. Give us a call at 1-800-628-1804 and wed be happy to help! Real Estate EDDM, especially postcards made for realtors, have historically performed incredibly well at my company. Generally, once your mailers have been delivered to the post office it only takes 2-3 days for them to be delivered. Because of existing postal regulations for processing letter-sized mail, an EDDM mail piece must meet the physical characteristics of flat mail. Let us introduce the United States Postal Service (USPS) program Every Door Direct Mail (EDDM). Simply stated, mail pieces are classified as letters, flats or parcels. from the perspective of the mail piece recipient; a call to action; a sense of urgency; and an eye-catching design with the proper balance between text, graphics and white space. Use it when you start your Every Door Direct Mail campaign! EDDM approved postcardshave very specific rules about the size of the piece. The more they do the better their EDDM postage rates will be! No postage permit is required. This business will most likely benefit from going with EDDM marketing since theyre targeting almost everyone in their 5-mile radius. Here we are in 2012, celebrating our 3rd year, the specials I offer via Postcard Mania brought me even more customers, thus an even better gross revenue, now over $25K a month! The people who actually buy from you are women ages 30-50. I would like to tell you about my experience with eddm. This means a mail piece measuring 8 x 11 qualifies for EDDM, as does 6 x 9. One limitation of EDDM is that it cannot be used for business-only mailings unless 90% of the addresses in a specific carrier route are businesses and there are at least 200 businesses in the carrier route. This saves the cost of acquiring a mail list, the cost of addressing the mail piece, and the cost of maintaining the mail list. Several new customers This year and better response than last year. See that? Should be awesome with the mailer just hitting! If youd like, we would love to take a look at your postcard design and give you a free marketing consultation to make sure youre getting the best response possible from your marketing. You run a US Postal Service every door direct mail count and get 13,000 records. To follow theEDDM approved postcardsizes, your mail piece must be taller than 6.125 or longer than 11.5 and smaller than 12x15. For some businesses it can get a little bit more complicated than the above EDDM direct mail examples because while they may be able to service everyone in their area, they may make more money off of targeting people with specific income levels, homeowners, genders, etc. With all these possibilities, EDDM is a great marketing tool for many businesses. If the EDDM minimum quantity for your businesss needs is very high and will cover many USPS routes with multiple post offices, BMEU marketing mail would make more sense. In mailing parlance, an EDDM mailing is a saturation mailing using the simplified address format. We received about 26 leads and had a great close ratio of 65%. For new businesses, EDDM is a great way to notify neighbors of the businesss products and services and to extend an invitation to a grand opening. YES, doubled. Since this is a very rare condition, it is simpler to consider EDDM for dwellings only or a mix of dwellings and businesses. I like the fact that you can mail a relatively larger postcard via EDDM and still pay for the same amount. We can also offer youFREE Samples of EDDM Postcards! Next, run an EDDM mailing list count for those same targeted zip codes lets say you come up with 9,000 total records. It is a mailing sent to every dwelling unit (house, apartment, condominium or mobile home) and business in a specific geographic area. Letter mail has a maximum dimension of 6 1/8 high x 11 wide. In summary, the EDDM program is a good one for SOME businesses. Weve received a good amount of inquiries about EDDM, so I wanted to give you an explanation of this program and let you know which businesses should use it and what businesses it could potentially be a disaster for. Some familiar sizes for letter mail are a #10 envelope and post cards measuring 4 x 6, 5 x 7, 5 x 8 or 6 x 9. You run a specific count with the income criteria and come up with 12,300 records. You will want to quote the entire campaign with USPS EDDM mailer pieces including EDDM printing and mailing and then quote the entire campaign with a targeted list to get an exact EDDM pricing comparison of the difference in the costs of the complete campaign. Here are the kinds of businesses most likely to benefit from EDDM: fast food, dine-in and take-out restaurants, dry cleaners, beauty and barber shops, automotive service and repair shops, drug stores and pharmacies, clothing and department stores, banks and real estate firms. The USPS has established a classification system for mail based on physical characteristics - height, length, thickness, weight, shape and flexibility. Brian Brunckhorst President, Advantage Laundry, Inc. One year later, after I remodeled and signed up with Postcard Mania, business doubled. Finally, if you rely on phone calls as your response metric, youll want to include acall tracking phone numberon your mail piece to see how much response you get from your EDDM postcards. View The Better Business Bureau website (open in new window), View WebMaster Award Program website (open in new window), View Creativity International Awards website (open in new window), View Association of Marketing and Communication Professionals website (open in new window), View Inc 500 Award Winner website (open in new window), View American Business Awards website (open in new window), View The Tampa Bay Business Journal Fast 50 Award website (open in new window), View World Wide Web Awards website (open in new window), View Women's Business Enterprise National Council Certification website (open in new window), View Tampa Bay Top Workplaces website (open in new window), USPS Every Door Direct Mail (E.D.D.M. By eliminating the need for a mail list, simplifying mail preparation, and offering a very low postage rate, EDDM is an affordable marketing tool, especially for local businesses offering a product or service that people use regularly and whose customers and prospects come from an area adjacent to the business. At this point I assumed all the cards were wrong but as time passed and I began seeing some of the cards which were delivered to my neighbors I realized these seemed to be printed correctly. This way you can track how many leads and sales you get its clear what your return on investment really is. We've received your request and will contact you using the provided info. I believe in Postcard Mania and will continue to use them! Follow this link to getFree Every Door Direct Mail Samples! The USPS designed EDDM to appeal to smaller businesses that havent used direct mail marketing in the past because of the cost. A 9 x 12 or 10 x 13 envelope are examples of flat mail. No mail list is required. While many different sized pieces may qualify, there are very specific guidelines to figure out the correct size of a USPS EDDM example mailing template so your piece will actually mail. The number one industry? Thanks. There are 2 ways to figure out the post office EDDM routes one is doing it yourself through the EDDM USPS website, or you can just find out if your EDDM printer will do it for you. Just wanted to let you know about my experience with your company. For a professional looking every door direct mail printing piece, you should look for a paper thickness of 12 or 14pt card stock, and if possible you should find out if they can use UV lamination on one side for a sleeker professional look. The nice thing about EDDM postcards is that you can mail a much larger piece which will serve to grab recipients attention in the mail box. If we told you there is an easy way to send direct mail pieces without having to buy a mail list, would you be interested? In fact, about four weeks after the postcards went out, our average number of website hits tripled, as you can see from the attached graph. In the beginning I was quite impressed, however when I received the extra cards (I only wanted to deliver 840 out of 1000) I noticed the coloring wasnt correct and didnt match the proof. Feel free to call us, and well do a full cost analysis for you so you can see which way makes the most sense for you: 800-628-1804. This provides several advantages over doing the work yourself. I would definitely consider taking this kind of approach if I were to send multiple postcards in one specific location. When I purchased my newset store in 2009, the business performance was trending downward, grossing $11K a month. By eliminating the time to gather a mail list and address the mail piece, and by using digital equipment for printing the mail piece, a small mailing can be in the hands of prospective customers in just a few days. Mark, Thank you Andrea, you have been most helpful and I really appreciate everything everyone at PostcardMania has done for me. Cards were a success. Again, your EDDM postcards simply HAVE to follow exact EDDM post office guidelines which inform how to format the direct mail postcard, pull the mailing list, prep the mailing, and deliver it to the post office. For more information and to discuss how EDDM might benefit your business, contact us at 518.828.3278 or email us with the address below. You can figure out the EDDM postage USPS cost and the different USPS EDDM postal routes as well. Hello Alicia! Of course I will never see all the delivered cards so I will actually never know how many were incorrect. I just recommended your services to a friend and he is currently in the process of speaking with Kristi, who, by the way, is a great sales person as she never lost touch with me during the time I was considering doing direct mail. We are just about full for the tax season now. Now lets look at another example of someone who should use door to door mailing. We believe the best EDDM service can make this entire process easiest for you, and thats what we strive for every day. Its these specific EDDM sizes which justified a re-brand and advertising push of this door to door mail delivery postal service. First off, I applaud the USPS on their direct mail marketing and advertising efforts. This gives you an almost endless variety of sizes which can get a bit overwhelming. Give us a call at 800-628-1804 for free and we can tell you what works best in your industry! (They could, however, qualify for reduced postage rates using a presort discount.). The best thing to do is find an EDDM mailer who will just do ALL of the legwork for you. The next requirement is that the mail piece must be either greater than 10 inches in length or more than 6 inches in height. So lets look at Every Door Direct Mail in detail to see if it is actually going to help you get out more promotion for less money, what all business owners actually care about! I just did 2,000 postcards with your company and had a great experience. Our Sales Manager has never seen as many leads as we have coming in right now. With my opponent having $2M, and me not 1/20th of that, when we win, it will have been because the 50,000 postcards you made and mailed for us were directed at the targeted 50,000 voters who made the difference. The mailing panel can be very small. We have simplified this into a few USPS EDDM templates that are cost-effective to print: You can also call us at 1-800-628-1804, and we can send you some Every Door Direct Mail samples. and all of this needs to be considered into their Every Door Direct Mail printing cost vs. income return from their mailing. The target audience could be in a residential neighborhood where the convenient location of the business is a selling point, or in a mixed residential and business area for businesses offering services that workers might use before and after work or during lunch. When submitting your EDDM mail, you can either deliver it to a regional business mail entry unit (BMEU) or at any local US retail Post Office. EDDM can also be used for community service or other legal notices when the object of the mailing is to reach a dwelling unit or business rather than a specific individual. Once youve decided youre going to go with an EDDM postcard, youll want to find a good EDDM full-service printer someone who can do EDDM postcards and who prints enough of them so that their EDDM prices are good (ahem, low.) As Im not in the habit of sending good money after bad, I declined the offer. However, it isnt that simple. I asked simply if they would reprint the 150 incorrect cards which I had. So what is EDDM? You mentioned one of the benefits of EDDM is the amount of money you can save. More postcards! So in the above example of the womens clothing shop, the 3-cent savings will not justify having to mail to 9,000 people to hit the 2,200 qualified people. If you use Every Door Direct marketing, you will have to hit 9,000 homes to reach the 2,200 people that are actually your target market the people who REALLY want and need your product. The geographic area is one or more USPS letter carrier routes or one or more entire ZIP codes - basically a specific neighborhood, ZIP code or city. You can pay a few cents more per piece and ONLY mail to those 2,200 qualified people, so your overall every door direct mail cost is actually MUCH less than EDDM flyers, letters or brochures. Hi Angel! If we added that the postage cost for the mailing could be under 15 cents, would we have your attention? This means that some mail pieces commonly used for direct mail marketing - such as 4 x 6, 5 x 7, 5 x 8 or 6 x 9 post cards, trifold brochures or #10 envelopes - dont qualify for the EDDM program. The USPS EDDM rates and postage costs give you a discounted rate over the standard letter rate. We are at 3rd goal and a week to go! In some instances, EDDM may also be appropriate for political mailings (even though the mail piece will go to all dwellings without knowing whether residents are registered voters). Note, however, that there are requirements for the wording of the indicia and the simplified address. The essential difference between the two services is the order size. Brian Brunckhorst, Advantage Laundry, Inc. Dominique Nelson, Nelson Construction & Renovations, Susan Marone, Behind the Barre Fitness Studio, Tim Simounet, Englewood Lawn & Landscapes, Mark Ferguson, Wilkerson Laverne & Janets Jewelry. First, youll want to look at who your ideal customer group is and if theyre the best size for EDDM. The postcard campaign with Postcard Mania was one of the best moves for our business we made this year. The mail piece has to be a very specific size in fact, you can get samples of theEvery Door Direct Mailtemplate so you can see what I mean. Because the mail piece goes to every single dwelling and business, the USPS does not require that each piece have its own address. Our total sales were about $30,000.00 with several sales pending. Here are a few industries EDDM is elite for in attracting community business (if you dont seeyour industry listed, give us a call at 1-800-628-1804 and we can tell you whether or not it will be good for you): Restaurants General Retail stores Dentists Attorneys Doctors Dry Cleaners Churches Moving/Storage companies Museums/Amusement Parks Auto Repair Shops Gyms Car Washes. Flat mail is a mail piece that exceeds the maximum dimension for letter mail in either the height or width.
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