But there are also clear downsides to buying from one. A recognized measure of an aspect of quality, mainly clarity and color, but can also be applied to proportion and other aspects. The modern diamond buyer is an informed buyer the increased information and rise of online diamond vendors has shone an unflattering light on the traditional jewelry store. When it comes to engagement rings, Forevermark really do stand out. Forevermark diamonds have a long history of luxury and class and for good reason. Small parts of the original rough diamond's surface which are left on the polished diamond, frequently on or near the girdle. An "Assurance Program" of the De Beers diamond group, as well as to Sightholders and their business partners "to enhance and uphold the fine values diamonds represent". In short, promises of 1% diamonds, rare, beautiful etc are just examples of marketing tactics. Lastly, you will meet and get to know a really great person at Fey & Co. who will be there to help you along every step of the way including many years from now with service, warranty and diamond trade-up opportunities. Additionally, our in-store diamonds are also triple graded by Ed, Tom and our Fey & Co. diamond experts. If Forevermark utilised independently graded diamonds, their engagement rings and bridal jewelry would be some of the most beautiful out there. The most telling example of these differences is the fact that it is easy to find many diamonds all with the same grades, yet all priced significantly differently. True or False? Forevermark diamonds are sold throughout the world by a network of authorized merchants. Naturals: One point is one-hundredth of a carat. The De Beers Forevermark is a subsidiary of a well-known diamond business, so you can trust it. Be aware that some diamonds are graded multiple times with the most favorable grades being presented to the buyer a form of diamond arbitrage. Radiant Diamonds A fancy shape diamond which is elongated with points at each end. Shape should refer to the basic outline type, such as round, oval, square, princess, radiant, cushion, oblong, emerald, baguette, pear. A term describing a diamond with no blemishes or inclusions visible to the naked eye; at least SI in clarity. The light the diamonds emit is usually light blue, but yellow, orange, and red luminescence occurs in some stones. The GIAs label for the document it issues is not the word certificate. The organization examines the diamond, assesses its qualities based on the 4Cs, and describes it. Dominant diamond mining and marketing company since the nineteenth century. A type of brilliant fancy shape that is triangular. Some low clarity diamonds with significant cloudy or milky areas. Emerald Diamonds Many times youll find a diamond that is actually more beautiful to your eye than another diamond that is graded somewhat higher. An instrument that is used to measure a diamond's length, width and depth in millimeters. As one of "the Four Cs" of diamond value - the others being carat, color, and clarity - it is the only man-made contribution to a diamond's beauty and value. A word often used interchangeably with "cut", although the two have different meanings. A 'made' stone is one of excellent proportion and finish. As always, I have reviewed the Forevermark brand without any biases, looking simply at the jewelry and diamonds themselves. Princess cut diamonds are relatively new with a shape that is oblong, usually square or almost square, but with a modified brilliant cut arrangement of facets instead of a step cut. Step Cut: The four Cs are used by the firm to assess a diamonds grade. It does, however, beg the question, what makes a Forevermark diamond any more beautiful or rare than its competitors? Buying a diamond online sight unseen is as good as buying in person? 2022 Marquise Cut: A grading system based on diamonds' colorlessness (for white diamonds) or their spectral hue, depth of color and purity of color (for fancy color diamonds). The upper portion of a diamond, which lies above the "girdle.". A tiny flat facet that diamond cutters sometimes add at the bottom of a diamond's pavilion. Heart shaped diamonds are sometimes considered romantic, but they can be difficult to cut. Fey & CO. Four Cs: Cut: The color of light seen through a diamond without any dispersion, usually viewed through the side of a stone. Ideal, Ideal Cut: In 2011, Forevermark was born, and De Beers seamless first step into the retail world had been taken. Body Color: Pavilion Angle: The real beauty of a diamond is tangible and when you compare one diamond with another, as you would at Fey, you can evaluate which diamond you like best. A jewelry setting with an empty set of prongs for mounting a diamond center stone that the customer selects separately. Clean: There are differences in grades between labs and even between graders within a lab. First, you cannot see the diamond's beauty and brilliance on a computer screen. Oval diamonds have an elongated shape which can make a woman's finger appear longer. Only less than 1% of the worlds naturally occurring gems are enough perfect to be certified as a Forevermark stone. 2021 Your Diamond Guru. It is critical for the company a lifetime love token be chosen with the greatest care for the natural world and those it affects along its route. Whiteflash use extensive educational pages and the most accurate diamond analysis technology possible in order to give potential buyers the full picture (ASET, Hearts and Arrows Imaging, Sarin Reports, High-Res Imaging etc). The depth is measured in millimeters. Sometimes they are really not independent laboratories. High-end, fashion style photographs and a clean black and white colour scheme make the Forevermark intentions clear, and an article explaining how to take the perfect engagement ring selfie seals the deal; yes, Forevermark is De Beers blinding sweep at the millennial market. First piqu (P1) is a clarity grade, the American equivalent is I1. The diamonds in Forevermark rings are undeniably unique, as they are responsibly sourced and carefully chosen. Cavity: The height of a diamond from the culet to the table. Forevermark does not deliver on these aspects as successfully as other luxury brands. Theoretically perfect cutting proportions for (round brilliant cut) diamonds. The first sixteen facets to be ground onto rough diamonds, apart from the table and culet, also the main pavilion facets (the first eight on the pavilion). Loupe: A very small round diamond with only 16 or 17 facets, instead of the normal 57 or 58 facets of a full cut round brilliant. Round diamonds, ovals, radiants, princesses, hearts, marquises, and pears are brilliant cuts. A diamond which has been graded and certified or certificated by a gemological laboratory. Chicago, IL 60610 Dont you find it strange that these same companies offer diamonds for sale with the same statistics at vastly different prices? Make sure no matter which of the diamond shapes you choose, it is well cut to proper proportions. Their diamonds are expensive, but they are good quality. An effect that is seen in some gem-quality diamonds when they are exposed to long-wave ultraviolet light. Be aware of diamond certificates from labs you have never heard of. Forevermark engagement rings are somewhere between the middle and upper end of the bridal market. A term covering every aspect of a diamond's appearance that is not a result of the diamond's inherent nature when it comes out of the ground. Fancy Shape: The unit of weight by which a diamond is measured: One carat equals 200 milligrams. Crown Height: Emerald cut diamonds have a rectangular shape with cut corners. The four well-known factors affecting the price of a diamond. The cost of Forevermark products is comparable to that of major names like Cartier or Tiffany. I would also consider looking at Blue Nile if you need something slightly cheaper but of a lower cut quality, and James Allen for fancy shaped diamonds. Refers to the viewing angle of a polished diamond, so that the table faces approximately towards the viewer, rather than the viewer looking through the side of the stone. A diamond facet adjacent to and below the girdle (on the pavilion). Proportion: The value which represents how the diameter of the table facet compares to the diameter of the entire diamond. Used on color grading of fancy colored diamonds to denote the most intensely colored stones, not the darkest. Trap Cut: Also known as step cut. An individual or company which attends De Beers diamond selling meetings, known as sights. A shape of diamond, four sided with curved sides. (630) 637-1500, Lincoln Park These lab reports are objective and consistent, with each diamond being scrutinised and graded to the same standard and against the same quality brackets. Oval Diamonds A comparison of how much longer a diamond is than it is wide, used to analyze the outline of fancy shapes only. Princess Cut: Pear Cut: Nevertheless, the website, advertising and packaging certainly deliver on a promise of luxury and elegance. Pear Diamonds This refers both to the proportions and finish of a polished diamond. French word for magnifying glass, universally applied to the version used by most jewelry professionals, with a 10X magnification, although other powers are used. Documents issued by gem labs attesting the genuineness and stating the quality of a diamond or other gemstone. At Fey & Co. we have diamonds graded by several different labs. Finish: It is known as a "step cut" because its broad, flat planes resemble steps on a staircase. And, the certificate can be very useful for future identification of the diamond especially when combined with laser inscriptions. As noted above, an independent lab is always the best. Lower Girdle Facet: Without any inclusions or features adversely affecting clarity. The smooth, flat faces on the surface of a diamond. Refers to any blemishes on the surface of the diamond which are not significant enough to affect the clarity grade of the diamond. Relates to the existence and visual appearance of internal characteristics of a diamond called inclusions, and surface defects called blemishes. Of all diamonds shapes, the most popular by far is the round diamond, which takes center stage in the classic engagement ring a round, solitaire diamond set either in yellow gold or platinum. Even though the prices are high in this case, shopping at Forevermark makes sense because of the copyright issues.
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